Posted by: Government & Heritage Library | February 22, 2010

Webinar Alert!

Focus Groups: Perceptions for Planning

Date:  March 9, 2010

Time: 1300 hrs

Duration: 75 mins

If any type of library wants to understand it’s patrons’ information behaviors and preferences, how it’s community views library services,  or where there are potential partnerships within the community environment, it should consider using focus groups.  “Guided group conversations” offer libraries an incredible an incredible wealth of information about their clients, their services, and their evolving environment.   This talk discusses the design of effective focus groups from identifying participants to developing insightful questions and prompters, facilitating the group dynamics and dialogue, ways to use online environments, personas, and other techniques to get and keep a meaningful and directed discussion going and on topic.  Information mined from focus groups and online conversations are critical in planning services, changes, and any library’s future.

For more information and to sign up click here:

Information in this post comes directly from the webinar announcement.

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