Webinar Alert!

Upcoming Event

Bite-Sized Marketing: Realistic Solutions for Overworked Librarians

Date : Jan 11, 2010
Start Time : 1 p.m. Eastern
Length : 01:00:00

Register Now!

Librarians are increasingly under pressure to step up their marketing efforts but where to begin when there’s no plan, no time, no staff and no money? Is it possible to create a marketing plan when your organization has an outdated or nonexistent strategic plan? You betcha! There are many news tools available for marketing. Create effective strategies and avoid the “Shiny Object Syndrome” by learning how to determine which web 2.0 tools are best for your library. Join Nancy Dowd as she shares tips on working with the new marketing mix to find the right combination for your library. She will discuss the newest trends in marketing including mobile marketing, word of mouth marketing strategies, Twitter, Facebook, blogging and Podcasting.

Nancy Dowd —Director of Marketing, New Jersey State Library

Nancy Dowd is director of marketing for the New Jersey State Library where she is responsible for creating marketing, public relations and communication strategies for the New Jersey State Library and New Jersey Library Network through the development of communication networks and statewide marketing campaigns. Her work has won awards from the New Jersey Library Association, American Library Association, Information Today, Jersey Shore Association of Advertising.

Nancy’s blog, “The M Word” Marketing Libraries, is found here: http://themwordblog.blogspot.com/